They Discover A New, Phone Number Database Advertising

Fraud in Roku: This should be known by the brands Share on facebook Share on linkedin Share on whatsapp Share on pinterest Share on twitter 25/03/2020 Brands , News , Advertising Written by Alejandro Chavez The streaming company has Phone Number Database hard to position itself among advertising brands as a valid alternative for their advertising budget Although the cost of this fraud was not revealed, it is estimated that it could be "in the seven digits" Some agents criticize the connected TV advertising Phone Number Database for being in its “infancy” In this sense, some Phone Number Database believe that there are not enough tools to make this market transparent.

In general terms, streaming represents Phone Number Database an attractive alternative for brands, at least in terms of advertising. Not only are there more and Phone Number Database platforms that are open to putting commercial messages between content. They can also experiment with less conventional formats, which generate less rejection among the public. However, aside there are a number of serious risks for companies that did not used to exist in more traditional TV. An example of these dangers comes from the hand of Roku, one of Phone Number Database biggest brands in the streaming market . According to Adweek , the Pixalate firm reported massive ad fraud on the platform.

One that would have cost at least one million dollars (mdd) to the affected companies. According to the investigation, some businesses would have been deceived by suppliers while seeking to put messages on content classified as brand-safe . But Phone Number Database of having their ads appear on, say, children's shows, these providers placed the brands' ads on content that no one would see. For example, screen saver apps or platforms to entertain pets when their owners are not at home. According to Roku, Pixalate did not inform Phone Number Database about the incident. At the same time, a spokesperson recommended that advertisers acquire spaces with trusted providers. Another challenge to connected .