The best thing to have when competing on search is word of mouth. If people are talking about the great product you make, the wonderful customer Photo Background Removing service you have, or all the good you do in your industry or community, that's how you'll get Google's attention. A mobile-friendly site is simply a prerequisite. Christopher Hart, Client Development Manager, US, Linkdex Christopher HartBefore taking a stake in the field for 2017, let's quickly go back to my 2016 predictions, where I noted that user experience, engagement and applications, big data standardization, and schema/markup would be areas invest in to tip the balance in your favour. This year, I will steer clear of any tactical or strategic predictions and focus more on the operational side of the conversation with the rise of the CDO “Chief Digital Officer” – a largely transformational role. Advertising Photo Background Removing Continue reading below Over the past year, many businesses and organizations have been talking about “Omni Channel Optimization” and spending heavily to bring big data from all business silos into a standardized reporting/analytics view.
The result of these activities is that business units are still largely siloed and territorial in their day-to-day behaviors, mostly focused on what they can claim and get credit for. CDO guidelines will be to transform operational behaviors from the siled organization Photo Background Removing into a customer-centric digital first operation. To do this, the CDO will bring together a large team whose daily life is still largely focused on its expertise. But, whose results will be judged through their contributions to the collective value of customer acquisitions, LTV and the brand-user relationship. The collective value of their contribution will be judged (or amplified) through the widespread use of marketing and automation technologies to enable an appropriate and personalized response through the best marketing channel whose message can best capture and resolve intent. of the end Photo Background Removing user. Advertising Continue reading below The end result will be a happier user-brand relationship, where the end user feels heard and empowered.
Disruption-based marketing and advertising will fall aside and a form of online conversation/engagement will develop where the user gets what they need, where they need it, and how they want it. Over time, these user-centric values will accelerate their trust in Photo Background Removing a brand's products or services. Bill Hartzer, consultant SEO Bill HartzerFor 2017, brands and smart businesses should continue to focus on building their brand and diversifying their overall online strategy. It is becoming increasingly important to focus on brand initiatives so that consumers are ultimately searching for your brand so that you don't have to rely strictly on rankings for particular keywords. Focusing effort on specific keywords or ranking for specific keywords tends to take you down a Photo Background Removing different path – which, for SEO, leads you to “chasing the algorithm”. Advertising Continue reading below Search engines are continually getting better at identifying unnatural links and artificial SEO tactics, as well as keyword tactics.